SCORING ENGINE

Empower your communication strategy with the insight and tools needed to create hyper-focused campaigns and effective, targeted marketing efforts.

Thriving businesses need to keep their finger on the market pulse, and strategise with a high degree of accuracy.

Creating narrowly-defined groups and niche personas for your customer base can provide invaluable insights as to who might respond similarly to marketing actions – but a precise communications strategy goes beyond micro-segmentation.

Accurate and effective risk scoring would be a complicated, tedious and essentially unfeasible process without advanced predictive analytic technology. For targeted above and below the line advertising, we apply a combination of mesh-block level mappings, tree-based learning (including gradient-boosted trees, XGBoost and neural networks) to your customer data, overlaying important metrics onto each segment.

Whether your customers are leaving, growing, cross-selling, or up-selling; our scoring engine allows you to run real-time, personalised segmentations, test hypotheses and explore scenarios and likely outcomes.

We use cutting-edge machine learning and visualisation techniques, data infrastructure and software to:

• Transform multi-modal structured and unstructured data across your infrastructure using advanced data processing.

• Enhance your data, leveraging data partners such as Nielsen

• Build automated models which calculate probability scores associated with individual customers across each area

• Develop an action dashboard tool which allows you to run real-time, personalised segmentations, test hypotheses and explore scenarios and likely outcomes with incredible accuracy.